Brand Advice From A Nobody.
I don’t think it’s rocket science. Businesses have a specific brand and they want influencers/celebrities who share the same or similar branding. Wholesome brands want wholesome content, social justice brands want social justice content, fashion brands want fashionable content from their brand, so on and so forth. Which is why I find it hard to fully support Ebonee Davis’ beef with this unknown brand for dropping her because of the photo above. Was it the caption? Whatever the case, I’m sure brands are aware of Davis’ sex appeal. I also believe this brand didn’t want a “coolest monkey in the jungle” type situation on their hands when people figure out they’ve sponsored Ebonee Davis. Despite acknowledging all of this, I still feel a bit bad for her because I don’t think it’s completely fair to the “influencer” to be held to unknown standards. According to Davis there were no behavioral claws in her contract with this brand, but I bet there was something in there that said they can and will drop brand ambassadors anytime they want to for whatever reason(s) they will or will not share with the individual. If that was in the contract and Ms. Davis still signed it, there’s no further discussion about this particular issue that needs to be had. She took a risk, the risk didn't pan out the way she wanted it to, life happened and continues to happen until the planet blows and restarts again. Before we all die of a smoldering ash let me make two things clear. I’m not a brand strategist. Here’s how people and businesses protect their brands.
Advice For The Influencer.
READ, RE-READ, HAVE SOMEONE ELSE READ, HAVE SOMEONE ELSE READ CONTRACTS TO YOU, READ IT AGAIN YOURSELF! Know what you are getting into. Trust me, I know how hard it is to not look at the money, but with money comes responsibility. I don’t give a damn about the brand, I’m talking about you. You don’t want your irresponsibility to lock you into a situation from hell. I’m well aware things change, but it is your responsibility to keep up with those changes and move accordingly. I understand businesses are shiesty and will hide stuff. Remember that I’m not a specialist, so the advice that I’m giving is not professional, raise hell.
Advice For The Business.
Know who you’re doing business with. You save yourself a lot of time and money when you actually know who you are getting involved with instead of trying to change them or expecting people to not be themselves, which is what you claim is what attracted you to them. You either take the 100,000 follower person who is exposed to more people, but says “problematic” things or you do business with the “wholeseome” content creator who only has 1,000 followers and only 8% of them are active viewers. The choice is yours, but don’t police personalities and call it “profressionalism.” Another thing I want y’all to stop doing is asking for “realness” and then clutching your purls when you get it. As stated before, it is no fair to the individual to have to go through a loss of money and a distraction from their personal goals because you’re a brand in the 21st century with 19th century standards. It really wouldn’t hurt to hire someone or a team of people to thoroughly look into someone you hope to do business with before having them sign their John Hancock on the dotted line. If you’re too cheap to even do that, then don’t be surprised if you get a loud mouth nigga like me who screams “fuck the police” when you claim to be an “apolitical” business.
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